Hunting for Airport Revenue Optimization

Focusing on the challenges and trends in airport retail, this thesis examines Copenhagen Airport as a case study. It highlights the increasing cost pressures faced by European airports and the necessity for operators to explore new revenue sources, particularly within the non-aviation sector. The research identifies travel retail as a significant opportunity for profitability, yet it also uncovers hurdles such as competition from airline retail and online sales that complicate the landscape for airport retailers.