Knihobot

Advertising, The Uneasy Persuasion

Its Dubious Impact on American Society

Parametre

Počet strán
336 stránok
Čas čítania
12 hodin

Viac o knihe

Examining advertising as a business and social institution, the book offers a critical perspective on its role in society. Rather than succumbing to moral outrage or conspiracy theories, it provides a balanced analysis within a sociological and historical context. The author argues that advertising's significance and effectiveness are often overstated by both supporters and detractors, revealing a more nuanced understanding of its impact on modern culture.

Vydanie

Nákup knihy

Advertising, The Uneasy Persuasion, Michael Schudson

Jazyk
Rok vydania
2013
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(pevná)
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