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Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.
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The Marketing Plan Handbook, 6th Edition, Alexander Chernev
- Jazyk
- Rok vydania
- 2020
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- Titul
- The Marketing Plan Handbook, 6th Edition
- Jazyk
- anglicky
- Autori
- Alexander Chernev
- Vydavateľ
- Cerebellum Press
- Vydavateľ
- 2020
- Väzba
- pevná
- Počet strán
- 156
- ISBN13
- 9781936572687
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.