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Focusing on a streamlined approach, this handbook provides a step-by-step method for creating effective marketing plans. It emphasizes clarity and conciseness, ensuring that readers can craft strategically viable plans. The book outlines fundamental principles and presents a comprehensive framework that covers all essential components of a marketing plan, making it an invaluable resource for marketers seeking to enhance their planning skills.
Nákup knihy
The Marketing Plan Handbook, 6th Edition, Alexander Chernev
- Jazyk
- Rok vydania
- 2020
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- Titul
- The Marketing Plan Handbook, 6th Edition
- Jazyk
- anglicky
- Autori
- Alexander Chernev
- Vydavateľ
- Cerebellum Press
- Vydavateľ
- 2020
- Väzba
- mäkká
- Počet strán
- 156
- ISBN13
- 9781936572670
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on a streamlined approach, this handbook provides a step-by-step method for creating effective marketing plans. It emphasizes clarity and conciseness, ensuring that readers can craft strategically viable plans. The book outlines fundamental principles and presents a comprehensive framework that covers all essential components of a marketing plan, making it an invaluable resource for marketers seeking to enhance their planning skills.