Making Sense of Multivariate Data Analysis

Focusing on multivariate data analysis (MDA), this book serves as a beginner-friendly introduction for students and practitioners in the behavioral and social sciences. It covers foundational concepts and various techniques such as multiple regression and factor analysis without requiring prior statistical knowledge. By emphasizing the conceptual unity of MDA methods, it encourages critical reflection on their strengths and limitations. Each chapter is supplemented with references for further exploration, making it accessible for newcomers to the field.