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The book explores the critical transition stealth startups face when moving from secrecy to visibility. It emphasizes the importance of strategic communication and the implications of revealing a business to the public. By examining this shift, the author provides insights into how startups can effectively manage their messaging and branding to foster growth and engagement.
Nákup knihy
Start Telling People, Chris Matthews
- Jazyk
- Rok vydania
- 2023
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Doručenie
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- Titul
- Start Telling People
- Jazyk
- anglicky
- Autori
- Chris Matthews
- Vydavateľ
- Very Small Robots, LLC
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 208
- ISBN13
- 9798218206987
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book explores the critical transition stealth startups face when moving from secrecy to visibility. It emphasizes the importance of strategic communication and the implications of revealing a business to the public. By examining this shift, the author provides insights into how startups can effectively manage their messaging and branding to foster growth and engagement.