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Focusing on the essential components of business strategy, this guide integrates B2B marketing theory and sales management techniques. It offers practical insights and tools for developing effective strategies, making it a valuable resource for professionals looking to enhance their understanding and application of strategic concepts in a business context.
Nákup knihy
Creating the Strategy, Rennie Gould
- Jazyk
- Rok vydania
- 2012
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- (mäkká)
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