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Lasting Lessons from the Corner Office
Essential Wisdom from the Twentieth Century's Greatest Entrepreneurs
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Exploring the journeys of iconic CEOs, the book reveals how personal stories and pivotal moments shaped their success. It examines Ray Kroc's innovative strategies for McDonald's amidst competition, Walt Disney's transformative experiences in his early career, and Estée Lauder's keen business acumen in the cosmetics market. Additionally, it highlights Thomas Watson, Jr.'s bold decision to invest in computing despite family skepticism. These narratives illustrate how overcoming challenges and seizing opportunities can lead to remarkable achievements in business.
Nákup knihy
Lasting Lessons from the Corner Office, Todd G. Buchholz
- Jazyk
- Rok vydania
- 2009
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- Titul
- Lasting Lessons from the Corner Office
- Podtitul
- Essential Wisdom from the Twentieth Century's Greatest Entrepreneurs
- Jazyk
- anglicky
- Autori
- Todd G. Buchholz
- Vydavateľ
- HarperBusiness
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 320
- ISBN13
- 9780061197635
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Exploring the journeys of iconic CEOs, the book reveals how personal stories and pivotal moments shaped their success. It examines Ray Kroc's innovative strategies for McDonald's amidst competition, Walt Disney's transformative experiences in his early career, and Estée Lauder's keen business acumen in the cosmetics market. Additionally, it highlights Thomas Watson, Jr.'s bold decision to invest in computing despite family skepticism. These narratives illustrate how overcoming challenges and seizing opportunities can lead to remarkable achievements in business.