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Focusing on marketing planning, this book redefines the approach to exporting, challenging the conventional strategy of key market concentration by highlighting its shortcomings. It equips readers with a framework for making informed decisions based on real market conditions and various influencing factors. Additionally, it explores the competitive landscape of exporting, analyzing the balance between price and non-price competition, providing valuable insights for management students and practitioners alike.
Nákup knihy
Export Strategy, Nigel Piercy
- Jazyk
- Rok vydania
- 2015
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Export Strategy
- Podtitul
- Markets and Competition (RLE Marketing)
- Jazyk
- anglicky
- Autori
- Nigel Piercy
- Vydavateľ
- Taylor & Francis
- Rok vydania
- 2015
- Väzba
- mäkká
- Počet strán
- 284
- ISBN13
- 9781138969414
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on marketing planning, this book redefines the approach to exporting, challenging the conventional strategy of key market concentration by highlighting its shortcomings. It equips readers with a framework for making informed decisions based on real market conditions and various influencing factors. Additionally, it explores the competitive landscape of exporting, analyzing the balance between price and non-price competition, providing valuable insights for management students and practitioners alike.