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Storytizing
Autori
Viac o knihe
Leaders can leverage advanced tools to gain insights into the dissemination of brand messages and the influencers behind them. The book emphasizes the importance of identifying key customers and emerging trends that contribute to shaping a brand's narrative, enhancing strategic decision-making for firms.
Nákup knihy
Storytizing, Bob Pearson
- Jazyk
- Rok vydania
- 2018
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Doručenie
Platobné metódy
2021 2022 2023
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- Titul
- Storytizing
- Jazyk
- anglicky
- Autori
- Bob Pearson
- Vydavateľ
- Indent Publishing
- Rok vydania
- 2018
- Väzba
- pevná
- Počet strán
- 202
- ISBN13
- 9780692598146
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Leaders can leverage advanced tools to gain insights into the dissemination of brand messages and the influencers behind them. The book emphasizes the importance of identifying key customers and emerging trends that contribute to shaping a brand's narrative, enhancing strategic decision-making for firms.