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Children as Consumers
A Psychological Analysis of the Young People's Market
Autori
Viac o knihe
Focusing on the stages of consumer development, this book explores how children and teenagers evolve as consumers in an increasingly affluent society. It delves into the various influences that shape their consumer socialization, highlighting key factors that impact their purchasing behaviors and preferences. By analyzing the dynamics of young people's interactions with marketing and consumption, it provides insights into the evolving role of children in the marketplace.
Nákup knihy
Children as Consumers, Adrian Furnham, Barrie Gunter
- Jazyk
- Rok vydania
- 1998
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- Titul
- Children as Consumers
- Podtitul
- A Psychological Analysis of the Young People's Market
- Jazyk
- anglicky
- Autori
- Adrian Furnham, Barrie Gunter
- Vydavateľ
- Taylor & Francis Ltd (Sales)
- Rok vydania
- 1998
- Väzba
- mäkká
- Počet strán
- 224
- ISBN13
- 9780415185356
- Kategórie
- Psychológia
- Anotácia
- Focusing on the stages of consumer development, this book explores how children and teenagers evolve as consumers in an increasingly affluent society. It delves into the various influences that shape their consumer socialization, highlighting key factors that impact their purchasing behaviors and preferences. By analyzing the dynamics of young people's interactions with marketing and consumption, it provides insights into the evolving role of children in the marketplace.