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Culture and Consumption II
Markets, Meaning, and Brand Management
Autori
240 stránok
Viac o knihe
Engaging and informative, this new work delves into modern consumer culture, continuing the exploration found in McCracken's previous volume. It offers eye-opening insights that challenge readers to reflect on their consumption habits and the societal implications of consumerism.
Variant knihy
2005, mäkkáNákup knihy
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