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Corporate Communication

Critical Business Asset for Strategic Global Change

Autori

250 stránok

Viac o knihe

Focusing on corporate communication as an essential business asset, this volume explores its role amidst global changes. It addresses key communication needs throughout organizational lifecycles, including mergers and acquisitions, structural and cultural shifts, innovation, leadership transitions, downsizing, global expansion, competition, ethical decision-making, political actions, and employee engagement. The analysis provides insights into effectively managing communication in various critical scenarios.

Parametre

ISBN
9781433119262
Vydavateľstvo
Peter Lang

Kategórie

Variant knihy

2014, pevná

Nákup knihy

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