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Focusing on corporate communication as an essential business asset, this volume explores its role amidst global changes. It addresses key communication needs throughout organizational lifecycles, including mergers and acquisitions, structural and cultural shifts, innovation, leadership transitions, downsizing, global expansion, competition, ethical decision-making, political actions, and employee engagement. The analysis provides insights into effectively managing communication in various critical scenarios.
Nákup knihy
Corporate Communication, Michael Goodman, Peter B. Hirsch
- Jazyk
- Rok vydania
- 2014
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Corporate Communication
- Podtitul
- Critical Business Asset for Strategic Global Change
- Jazyk
- anglicky
- Autori
- Michael Goodman, Peter B. Hirsch
- Vydavateľ
- Peter Lang
- Rok vydania
- 2014
- Väzba
- pevná
- Počet strán
- 250
- ISBN13
- 9781433119262
- Kategórie
- Marketing a PR
- Anotácia
- Focusing on corporate communication as an essential business asset, this volume explores its role amidst global changes. It addresses key communication needs throughout organizational lifecycles, including mergers and acquisitions, structural and cultural shifts, innovation, leadership transitions, downsizing, global expansion, competition, ethical decision-making, political actions, and employee engagement. The analysis provides insights into effectively managing communication in various critical scenarios.