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Offering a comprehensive overview of marketing fundamentals, this book covers traditional, digital, and integrated marketing principles. It serves as a one-stop resource for readers seeking to enhance their understanding and application of effective marketing strategies. Emphasizing best practices, it equips readers to navigate the competitive landscape of modern marketing successfully.
Nákup knihy
Marketing, Luke Ike
- Jazyk
- Rok vydania
- 2018
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- (mäkká)
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