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The book offers an insightful exploration of the advertising industry, highlighting its pervasive influence on various aspects of daily life, from consumer choices to political decisions. Through candid contributions from industry insiders, including agency leaders and psychologists, it reveals the sophisticated techniques of persuasion employed in advertising. The narrative combines humor with critical analysis, providing readers with a deeper understanding of how advertising shapes desires and behaviors on a global scale.
Nákup knihy
The Want Makers, Eric Clark
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- The Want Makers
- Podtitul
- Inside the World of Advertising: How They Make You Buy
- Jazyk
- anglicky
- Autori
- Eric Clark
- Vydavateľ
- iUniverse
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 416
- ISBN13
- 9781450231398
- Kategórie
- Stará reklama
- Anotácia
- The book offers an insightful exploration of the advertising industry, highlighting its pervasive influence on various aspects of daily life, from consumer choices to political decisions. Through candid contributions from industry insiders, including agency leaders and psychologists, it reveals the sophisticated techniques of persuasion employed in advertising. The narrative combines humor with critical analysis, providing readers with a deeper understanding of how advertising shapes desires and behaviors on a global scale.