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Focusing on corporate communication as an executive practice, this strategic tool equips leaders with the skills to effectively lead, motivate, persuade, and inform diverse audiences both within and outside their organizations. It emphasizes the importance of communication in executive roles and offers insights into enhancing these essential skills for better organizational impact.
Nákup knihy
Corporate Communications for Executives, Michael B. Goodman
- Jazyk
- Rok vydania
- 1998
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- Titul
- Corporate Communications for Executives
- Jazyk
- anglicky
- Autori
- Michael B. Goodman
- Vydavateľ
- SUNY Press
- Rok vydania
- 1998
- Väzba
- mäkká
- Počet strán
- 348
- ISBN13
- 9780791437629
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on corporate communication as an executive practice, this strategic tool equips leaders with the skills to effectively lead, motivate, persuade, and inform diverse audiences both within and outside their organizations. It emphasizes the importance of communication in executive roles and offers insights into enhancing these essential skills for better organizational impact.