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Viac o knihe
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.
Nákup knihy
Key Concepts in Marketing, Jim Blythe
- Jazyk
- Rok vydania
- 2009
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