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Digital Business and Electronic Commerce

Strategy, Business Models and Technology

Autori

Bernd W. Wirtz

Parametre

Počet strán: 776 stránok
Čas čítania: 28 hodin

Viac o knihe

Focusing on management, this textbook offers a comprehensive overview of digital business, covering foundational concepts, key activities, and success factors. It includes dedicated chapters on mobile and social media, examining their applications and critical success elements. The Internet of Things (IoT) is explored alongside big data and cloud computing, emphasizing industry 4.0 and smart services. Additionally, it discusses various digital business models in both B2C and B2B sectors, providing a thorough understanding of the evolving digital landscape.

Vydanie

Nákup knihy

Digital Business and Electronic Commerce, Bernd W. Wirtz

Jazyk
Rok vydania: 2022
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Titul: Digital Business and Electronic Commerce
Podtitul: Strategy, Business Models and Technology
Jazyk: anglicky
Autori: Bernd W. Wirtz
Vydavateľ: Springer International Publishing
Rok vydania: 2022
Väzba: mäkká
Počet strán: 776
ISBN13: 9783030634841
Štítky: Spoločenské vedy, Podnikanie a ekonómia
Anotácia: Focusing on management, this textbook offers a comprehensive overview of digital business, covering foundational concepts, key activities, and success factors. It includes dedicated chapters on mobile and social media, examining their applications and critical success elements. The Internet of Things (IoT) is explored alongside big data and cloud computing, emphasizing industry 4.0 and smart services. Additionally, it discusses various digital business models in both B2C and B2B sectors, providing a thorough understanding of the evolving digital landscape.