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Emphasizing customer service, this comprehensive resource integrates core marketing and management principles, making it ideal for aspiring marketing management professionals. It focuses on both qualitative and quantitative methods essential for marketing analysis, preparing students for entry- and mid-level roles, especially in small to mid-sized companies. Unique chapters on data warehousing, internal and external communications, and website management set it apart from other texts, guiding students through customer acquisition and retention while enhancing their analytical skills.
Nákup knihy
Marketing Management: A Customer-Oriented Approach, Kenneth E. Clow, Donald Baack
- Jazyk
- Rok vydania
- 2009
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Marketing Management: A Customer-Oriented Approach
- Jazyk
- anglicky
- Autori
- Kenneth E. Clow, Donald Baack
- Vydavateľ
- Shanaya Wagh
- Rok vydania
- 2009
- Väzba
- pevná
- Počet strán
- 568
- ISBN13
- 9781412983044
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Emphasizing customer service, this comprehensive resource integrates core marketing and management principles, making it ideal for aspiring marketing management professionals. It focuses on both qualitative and quantitative methods essential for marketing analysis, preparing students for entry- and mid-level roles, especially in small to mid-sized companies. Unique chapters on data warehousing, internal and external communications, and website management set it apart from other texts, guiding students through customer acquisition and retention while enhancing their analytical skills.