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The evolution of football is examined, highlighting its transformation from traditional Saturday matches into a multimedia spectacle. The narrative delves into the rise of celebrity players, corporate endorsements, and the significant impact of digital media. It emphasizes the necessity for clubs to develop into prominent global brands, reflecting the sport's modern commercial landscape.
Nákup knihy
It's a Brand New Game, Michael Patterson
- Jazyk
- Rok vydania
- 2014
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- (mäkká)
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