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Focusing on the evolution of marketing in the digital age, this textbook provides a comprehensive analysis of marketing strategies through a modern lens. The latest edition is thoroughly updated to reflect recent developments in theory and practice, featuring a wealth of international examples and case studies that illustrate the dynamic nature of the field.
Nákup knihy
Digital Marketing Fundamentals, Marjolein Visser, Mike Berry
- Jazyk
- Rok vydania
- 2021
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- (mäkká)
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- Titul
- Digital Marketing Fundamentals
- Podtitul
- From Strategy to ROI
- Jazyk
- anglicky
- Autori
- Marjolein Visser, Mike Berry
- Vydavateľ
- Wolters-Noordhoff B.V.
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 650
- ISBN13
- 9789001749842
- Kategórie
- Podnikanie a ekonómia, Marketing a PR
- Anotácia
- Focusing on the evolution of marketing in the digital age, this textbook provides a comprehensive analysis of marketing strategies through a modern lens. The latest edition is thoroughly updated to reflect recent developments in theory and practice, featuring a wealth of international examples and case studies that illustrate the dynamic nature of the field.