Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys

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Focusing on the scientific and analytical complexities of survey research in legal contexts, this comprehensive volume delves into various aspects of trademark surveys in litigation. Authored by expert Jack Jacoby, it covers essential topics such as survey fundamentals, pre-survey considerations, and the intricacies of designing and conducting surveys. The book also addresses key issues like sampling, questionnaire construction, and data reporting, while providing case law commentary to illustrate practical applications.