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The book offers an in-depth exploration of corporate entrepreneurship (CE), highlighting its significance as a viable strategy for enhancing organizational performance. It reviews existing literature and introduces a model that showcases CE as a means to drive growth, boost profitability, facilitate strategic renewal, foster innovation, achieve international success, and build competitive advantage within organizations.
Nákup knihy
Corporate Entrepreneurship, Donald F. Kuratko
- Jazyk
- Rok vydania
- 2007
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