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Focusing on the essential elements of brand storytelling, this updated edition provides a comprehensive guide to cultivating and promoting a brand narrative. It emphasizes understanding story structure as a foundation for crafting an authentic brand story that resonates with audiences. Through specific questions and step-by-step guidance, readers learn to define their brand's identity and purpose, ultimately helping their brand overcome challenges and connect deeply with prospects. Ideal for marketers, entrepreneurs, and personal branding advocates.
Nákup knihy
StoryBranding 2.0, Jim Signorelli
- Jazyk
- Rok vydania
- 2022
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- (mäkká)
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