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The book offers a structured approach to planning and executing an effective Integrated Marketing Communications (IMC) program. It emphasizes the importance of balancing theoretical concepts with practical application, guiding readers on how to implement these theories to achieve successful communication strategies.
Nákup knihy
Strategic Integrated Marketing Communications, Larry Percy
- Jazyk
- Rok vydania
- 2023
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Doručenie
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- Titul
- Strategic Integrated Marketing Communications
- Jazyk
- anglicky
- Autori
- Larry Percy
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 304
- ISBN13
- 9780367770624
- Kategórie
- Marketing a PR
- Anotácia
- The book offers a structured approach to planning and executing an effective Integrated Marketing Communications (IMC) program. It emphasizes the importance of balancing theoretical concepts with practical application, guiding readers on how to implement these theories to achieve successful communication strategies.