Maison Blanche Department Stores

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The narrative chronicles the establishment and evolution of New Orleans' first department store, Maison Blanche, founded in 1897. Initially a dry goods store, it transformed into a retail leader, culminating in the construction of a 13-story building in 1908. The store became iconic, particularly through the creation of the beloved Christmas character, Mr. Bingle, in 1947 by display manager Emile Alline. Although Maison Blanche is now part of history, its legacy endures as the Ritz-Carlton Hotel, preserving its cultural significance in the city.