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Viac o knihe
Exploring the emerging field of place branding, this collection features insightful and well-researched articles that analyze how locations perceive themselves and convey these identities through branding. It delves into the significance of self-image in shaping regional brands, highlighting the interplay between perception and representation in the context of place identity.
Nákup knihy
Places, Simon Anholt
- Jazyk
- Rok vydania
- 2009
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- (mäkká)
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