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Parametre
- Počet strán
- 180 stránok
- Čas čítania
- 7 hodin
Viac o knihe
Exploring the emerging field of place branding, this collection features insightful and well-researched articles that analyze how locations perceive themselves and convey these identities through branding. It delves into the significance of self-image in shaping regional brands, highlighting the interplay between perception and representation in the context of place identity.
Nákup knihy
Places, Simon Anholt
- Jazyk
- Rok vydania
- 2009
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- (mäkká)
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Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Places
- Podtitul
- Identity, Image and Reputation
- Jazyk
- anglicky
- Autori
- Simon Anholt
- Vydavateľ
- Palgrave Macmillan UK
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 180
- ISBN13
- 9781349316281
- Anotácia
- Exploring the emerging field of place branding, this collection features insightful and well-researched articles that analyze how locations perceive themselves and convey these identities through branding. It delves into the significance of self-image in shaping regional brands, highlighting the interplay between perception and representation in the context of place identity.