Knihobot

Places

Identity, Image and Reputation

Parametre

  • 180 stránok
  • 7 hodin čítania

Viac o knihe

Exploring the emerging field of place branding, this collection features insightful and well-researched articles that analyze how locations perceive themselves and convey these identities through branding. It delves into the significance of self-image in shaping regional brands, highlighting the interplay between perception and representation in the context of place identity.

Nákup knihy

Places, Simon Anholt

Jazyk
Rok vydania
2009
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