Kniha momentálne nie je na sklade

Branded Content

The Fateful Merging of Media and Marketing

Autori

Jonathan Hardy

Parametre

Počet strán: 282 stránok
Čas čítania: 10 hodin

Viac o knihe

The book explores the evolving dynamics between media and marketing communications in the digital era, focusing on the rise of brand-funded content. It delves into various forms of media, such as native advertising and branded content, and their integration across film, television, journalism, and digital platforms. By analyzing these trends, the study highlights how brands are reshaping media landscapes and influencing consumer engagement through innovative communication strategies.

Vydanie

Nákup knihy

Branded Content, Jonathan Hardy

Jazyk
Rok vydania: 2021
product-detail.submit-box.info.binding: (mäkká)

Akonáhle sa objaví, pošleme e-mail.

Doručenie

Platobné metódy

Nikto zatiaľ neohodnotil.Ohodnotiť

Titul: Branded Content
Podtitul: The Fateful Merging of Media and Marketing
Jazyk: anglicky
Autori: Jonathan Hardy
Vydavateľ: Jenny Stanford Publishing
Rok vydania: 2021
Väzba: mäkká
Počet strán: 282
ISBN13: 9781138190429
Štítky: História, Podnikanie a ekonómia, Publicistika, Stará reklama
Anotácia: The book explores the evolving dynamics between media and marketing communications in the digital era, focusing on the rise of brand-funded content. It delves into various forms of media, such as native advertising and branded content, and their integration across film, television, journalism, and digital platforms. By analyzing these trends, the study highlights how brands are reshaping media landscapes and influencing consumer engagement through innovative communication strategies.