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The history of negative campaigning in American politics is explored through case studies of significant races during the television era. The book highlights how candidates and political consultants have utilized controversial tactics, detailing the evolution and refinement of these strategies over time. By examining notable examples, it provides insight into the impact of negative campaigning on electoral outcomes and public perception.
Nákup knihy
Going Dirty, David Mark
- Jazyk
- Rok vydania
- 2006
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- (pevná)
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- Titul
- Going Dirty
- Podtitul
- The Art of Negative Campaigning
- Jazyk
- anglicky
- Autori
- David Mark
- Vydavateľ
- Rowman & Littlefield Publishers
- Rok vydania
- 2006
- Väzba
- pevná
- Počet strán
- 288
- ISBN13
- 9780742545007
- Kategórie
- Politológia / Politika
- Anotácia
- The history of negative campaigning in American politics is explored through case studies of significant races during the television era. The book highlights how candidates and political consultants have utilized controversial tactics, detailing the evolution and refinement of these strategies over time. By examining notable examples, it provides insight into the impact of negative campaigning on electoral outcomes and public perception.