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Viac o knihe
Focusing on systems thinking, this book equips market researchers and brand managers with contemporary tools and techniques to enhance consumer relationships and boost brand recognition. It aims to strengthen organizational effectiveness, providing insights that can lead to improved marketing strategies and deeper consumer engagement.
Nákup knihy
Systems Thinking, Michael C. Jackson
- Jazyk
- Rok vydania
- 2003
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- (pevná)
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