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Viac o knihe
This book offers an accessible overview of focus group methods, emphasizing their international applications and ethical considerations. It serves as a practical guide for beginners, highlighting key techniques and best practices while fostering an understanding of the cultural nuances involved in conducting focus groups across different contexts.
Nákup knihy
Focus Group Methodology, Pranee Liamputtong
- Jazyk
- Rok vydania
- 2011
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