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Focus Group Methodology

Principle and Practice

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Parametre

Počet strán
224 stránok
Čas čítania
8 hodin

Viac o knihe

This book offers an accessible overview of focus group methods, emphasizing their international applications and ethical considerations. It serves as a practical guide for beginners, highlighting key techniques and best practices while fostering an understanding of the cultural nuances involved in conducting focus groups across different contexts.

Vydanie

Nákup knihy

Focus Group Methodology, Pranee Liamputtong

Jazyk
Rok vydania
2011
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