International Strategies of the Food Retail Industry

Viac o knihe

Focusing on the food retail sector in China, this thesis evaluates the factors that lead to sustainable competitive advantage amidst globalization challenges. It analyzes political, economic, social, technological, ecological, and legal influences, alongside market attractiveness shaped by buyer and supplier bargaining power. The research delves into how resources are transformed into capabilities and highlights the importance of value creation within the supply chains of major international market players.