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Viac o knihe
Focusing on Alibaba's evolution, the book compares its business ecosystem with those of Baidu, Tencent, Xiaomi, and LeEco. It explores their rapid growth over two decades through strategies like investment, acquisition, and innovation. The insights provided aim to guide corporate executives and professionals in navigating and disrupting markets. Additionally, it serves as a comparative study for researchers and students, offering valuable perspectives on Chinese business practices and management strategies.
Nákup knihy
Business Ecosystems in China, Mark J Greeven, Weiwei Ai
- Jazyk
- Rok vydania
- 2017
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