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Focusing on the airline industry, this book provides a comprehensive introduction to its unique characteristics. It includes a literature review, analysis of trends, and existing business models, culminating in a developed blueprint. Through exploratory research using a stakeholder approach, the blueprint is reengineered into a robust business model specifically for long-haul airlines. Readers gain valuable insights into current industry practices while also learning how to create innovative business models, supported by extensive operational and financial data.
Nákup knihy
Developing Compelling Business Models for Long-haul Airline Operation, Peter Wild
- Jazyk
- Rok vydania
- 2020
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- (pevná)
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- Titul
- Developing Compelling Business Models for Long-haul Airline Operation
- Jazyk
- anglicky
- Autori
- Peter Wild
- Vydavateľ
- tredition
- Rok vydania
- 2020
- Väzba
- pevná
- Počet strán
- 352
- ISBN13
- 9783347207622
- Kategórie
- Spoločenské vedy
- Anotácia
- Focusing on the airline industry, this book provides a comprehensive introduction to its unique characteristics. It includes a literature review, analysis of trends, and existing business models, culminating in a developed blueprint. Through exploratory research using a stakeholder approach, the blueprint is reengineered into a robust business model specifically for long-haul airlines. Readers gain valuable insights into current industry practices while also learning how to create innovative business models, supported by extensive operational and financial data.