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Moral Markets

How Knowledge and Affluence Change Consumers and Products

Parametre

Počet strán
288 stránok
Čas čítania
11 hodin

Viac o knihe

This book presents an innovative theory of markets that reflects the evolving landscape of consumer behavior. It explores how increased knowledge, wealth, and access to information empower modern consumers, reshaping their purchasing decisions and interactions with businesses. The author delves into the implications of these changes for market dynamics, offering fresh insights into consumer empowerment and the future of commerce.

Vydanie

Nákup knihy

Moral Markets, Nico Stehr

Jazyk
Rok vydania
2007
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