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Focusing on the evolution of word-of-mouth marketing, this revised edition serves as a comprehensive guide for navigating the digital landscape. It offers fresh insights and strategies tailored to contemporary online platforms, ensuring marketers can effectively leverage consumer conversations. The handbook emphasizes the importance of authenticity and engagement in fostering brand loyalty and includes updated case studies and practical tips for implementation in today's fast-paced environment.
Nákup knihy
The Anatomy of Buzz Revisited, Emanuel Rosen
- Jazyk
- Rok vydania
- 2009
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- (mäkká)
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- Titul
- The Anatomy of Buzz Revisited
- Podtitul
- Real-life Lessons in Word-of-Mouth Marketing
- Jazyk
- anglicky
- Autori
- Emanuel Rosen
- Vydavateľ
- Gospel Minded Momma
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 384
- ISBN13
- 9780385526326
- Kategórie
- Stará reklama
- Anotácia
- Focusing on the evolution of word-of-mouth marketing, this revised edition serves as a comprehensive guide for navigating the digital landscape. It offers fresh insights and strategies tailored to contemporary online platforms, ensuring marketers can effectively leverage consumer conversations. The handbook emphasizes the importance of authenticity and engagement in fostering brand loyalty and includes updated case studies and practical tips for implementation in today's fast-paced environment.