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Focusing on the evolution of the bicycle industry, this book delves into its development, manufacturing, and marketing from the late nineteenth century to today. It emphasizes the industry's significant role in shaping modern marketing practices, showcasing key innovations in product development. By addressing a gap in existing literature, the author offers a comprehensive historical account of marketing strategies related to this pivotal twentieth-century product.
Nákup knihy
A Business History of the Bicycle Industry, Carlo Mari
- Jazyk
- Rok vydania
- 2020
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- A Business History of the Bicycle Industry
- Podtitul
- Shaping Marketing Practices
- Jazyk
- anglicky
- Autori
- Carlo Mari
- Vydavateľ
- Springer International Publishing
- Rok vydania
- 2020
- Väzba
- pevná
- Počet strán
- 156
- ISBN13
- 9783030505622
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the evolution of the bicycle industry, this book delves into its development, manufacturing, and marketing from the late nineteenth century to today. It emphasizes the industry's significant role in shaping modern marketing practices, showcasing key innovations in product development. By addressing a gap in existing literature, the author offers a comprehensive historical account of marketing strategies related to this pivotal twentieth-century product.