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Viac o knihe
Offering a contemporary perspective, this handbook equips 21st-century brand managers with essential strategies while staying rooted in traditional brand management principles. It serves as a valuable resource for navigating the evolving landscape of branding in today's digital age.
Nákup knihy
Branddigital, Allen P. Adamson
- Jazyk
- Rok vydania
- 2009
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- (mäkká)
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