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Offering a contemporary perspective, this handbook equips 21st-century brand managers with essential strategies while staying rooted in traditional brand management principles. It serves as a valuable resource for navigating the evolving landscape of branding in today's digital age.
Nákup knihy
Branddigital, Allen P. Adamson
- Jazyk
- Rok vydania
- 2009
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- (mäkká)
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- Titul
- Branddigital
- Jazyk
- anglicky
- Autori
- Allen P. Adamson
- Vydavateľ
- Henry Holt & Company
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 304
- ISBN13
- 9780230617629
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Offering a contemporary perspective, this handbook equips 21st-century brand managers with essential strategies while staying rooted in traditional brand management principles. It serves as a valuable resource for navigating the evolving landscape of branding in today's digital age.