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Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

Autori

272 stránok

Viac o knihe

The book critically examines the strategies employed by advertising agencies and corporate marketing teams to target the youth market. It explores the sophisticated techniques and branding methods utilized to influence young consumers, shedding light on the manipulative aspects of modern advertising. Through this analysis, the author highlights the implications of these practices on youth culture and consumer behavior.

Parametre

ISBN
9781595581686
Vydavateľstvo
New Press

Kategórie

Variant knihy

2007, mäkká

Nákup knihy

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