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Focusing on key marketing concepts, this course companion aids readers in deepening their understanding and enhancing critical thinking skills essential for success in their studies. It offers practical advice on exam preparation and writing assessments, encouraging students to adopt a marketer's mindset while also fostering a critical approach to the subject matter.
Nákup knihy
Marketing, Jim Blythe
- Jazyk
- Rok vydania
- 2006
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- (pevná)
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