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The book offers a concise yet comprehensive marketing framework tailored for students, distilling essential concepts from a longer edition. With 26 chapters spanning 446 pages, it serves as an accessible resource for understanding contemporary marketing practices and strategies in the 21st century.
Nákup knihy
Capon's Marketing Framework-4th edition, Noel Capon
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Capon's Marketing Framework-4th edition
- Jazyk
- anglicky
- Autori
- Noel Capon
- Vydavateľ
- wessex, inc.
- Rok vydania
- 2016
- Väzba
- pevná
- Počet strán
- 526
- ISBN13
- 9780986402333
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book offers a concise yet comprehensive marketing framework tailored for students, distilling essential concepts from a longer edition. With 26 chapters spanning 446 pages, it serves as an accessible resource for understanding contemporary marketing practices and strategies in the 21st century.