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Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and AI in marketing. It emphasizes the importance of data-driven insights and research, guiding readers on how to leverage these tools for informed decision-making in the evolving marketing landscape.
Nákup knihy
Consumer Behaviour and Analytics, Andrew Smith
- Jazyk
- Rok vydania
- 2019
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- (mäkká)
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- Titul
- Consumer Behaviour and Analytics
- Jazyk
- anglicky
- Autori
- Andrew Smith
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2019
- Väzba
- mäkká
- Počet strán
- 204
- ISBN13
- 9781138592650
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and AI in marketing. It emphasizes the importance of data-driven insights and research, guiding readers on how to leverage these tools for informed decision-making in the evolving marketing landscape.