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Parametre
- Počet strán
- 214 stránok
- Čas čítania
- 8 hodin
Viac o knihe
Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and artificial intelligence in marketing. It offers a comprehensive review of essential issues, research, and concepts, making it a vital resource for understanding consumer behavior in today’s rapidly evolving landscape. The second edition updates key insights to help navigate the complexities of contemporary marketing strategies.
Nákup knihy
Consumer Behaviour and Analytics, Andrew Smith
- Jazyk
- Rok vydania
- 2023
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Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Consumer Behaviour and Analytics
- Jazyk
- anglicky
- Autori
- Andrew Smith
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 214
- ISBN13
- 9781032388342
- Anotácia
- Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and artificial intelligence in marketing. It offers a comprehensive review of essential issues, research, and concepts, making it a vital resource for understanding consumer behavior in today’s rapidly evolving landscape. The second edition updates key insights to help navigate the complexities of contemporary marketing strategies.