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The book offers an engaging exploration of how religion intersects with marketing through insightful case studies of faith brands. Mara Einstein examines the commercialization of religion, revealing the strategies and implications of branding within spiritual contexts. This lively account sheds light on the evolving landscape of faith in a consumer-driven society, highlighting the dynamic relationship between belief systems and marketing practices.
Nákup knihy
Brands of Faith, Mara Einstein
- Jazyk
- Rok vydania
- 2007
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Brands of Faith
- Podtitul
- Marketing Religion in a Commercial Age
- Jazyk
- anglicky
- Autori
- Mara Einstein
- Vydavateľ
- Taylor & Francis
- Rok vydania
- 2007
- Väzba
- pevná
- Počet strán
- 256
- ISBN13
- 9780415409766
- Kategórie
- Ezoterika a náboženstvo
- Anotácia
- The book offers an engaging exploration of how religion intersects with marketing through insightful case studies of faith brands. Mara Einstein examines the commercialization of religion, revealing the strategies and implications of branding within spiritual contexts. This lively account sheds light on the evolving landscape of faith in a consumer-driven society, highlighting the dynamic relationship between belief systems and marketing practices.