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Focusing on the intersection of faith and commerce, the book presents intriguing case studies of faith brands, showcasing how religion is marketed in contemporary society. Mara Einstein, a marketing insider, offers an engaging exploration of the commercialization of religion, revealing the complexities and implications of blending spirituality with consumerism.
Nákup knihy
Brands of Faith, Mara Einstein
- Jazyk
- Rok vydania
- 2007
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Brands of Faith
- Podtitul
- Marketing Religion in a Commercial Age
- Jazyk
- anglicky
- Autori
- Mara Einstein
- Vydavateľ
- Taylor & Francis Ltd (Sales)
- Rok vydania
- 2007
- Väzba
- mäkká
- Počet strán
- 256
- ISBN13
- 9780415409773
- Kategórie
- Ezoterika a náboženstvo
- Anotácia
- Focusing on the intersection of faith and commerce, the book presents intriguing case studies of faith brands, showcasing how religion is marketed in contemporary society. Mara Einstein, a marketing insider, offers an engaging exploration of the commercialization of religion, revealing the complexities and implications of blending spirituality with consumerism.