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The book presents a framework for viewing information technology as a strategic investment portfolio, emphasizing its role in generating revenue and savings. It guides business managers through the complexities of high-tech decisions impacting planning and operations. Drawing on research from over 100 leading multinationals, it showcases successful IT investment strategies from companies like Citibank and Honda. With practical benchmarks and case studies, it fosters collaboration between management and IT to align goals and formulate effective plans.
Nákup knihy
Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology, Peter Weill, Marianne Broadbent
- Jazyk
- Rok vydania
- 1998
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology
- Jazyk
- anglicky
- Autori
- Peter Weill, Marianne Broadbent
- Vydavateľ
- Harvard Business Review Press
- Rok vydania
- 1998
- Väzba
- pevná
- Počet strán
- 320
- ISBN13
- 9780875848303
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book presents a framework for viewing information technology as a strategic investment portfolio, emphasizing its role in generating revenue and savings. It guides business managers through the complexities of high-tech decisions impacting planning and operations. Drawing on research from over 100 leading multinationals, it showcases successful IT investment strategies from companies like Citibank and Honda. With practical benchmarks and case studies, it fosters collaboration between management and IT to align goals and formulate effective plans.