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The book offers an extensive literature review of Business Model Innovation (BMI), examining 50 management theories to provide fresh insights into this emerging field. It highlights that research on BMI is still developing, revealing its significance beyond being merely a subset of strategy or innovation studies. This analysis aims to deepen understanding of BMI and its implications for management practices.
Nákup knihy
Exploring the Field of Business Model Innovation, Oliver Gassmann, Karolin Frankenberger, Roman Sauer
- Jazyk
- Rok vydania
- 2016
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- (pevná)
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