FUTURE OF MEN

Viac o knihe

Focusing on the evolving definition of masculinity, the book examines significant demographic changes and their effects, such as the rise of stay-at-home dads and the resurgence of traditional masculinity. Drawing from their expertise in advertising, the authors analyze how social, biological, and economic factors shape male identity. They provide insights into various industries, including automobiles and cosmetics, offering strategies to effectively engage with the male consumer market.