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Interactive Marketing
Revolution or Rhetoric?
Autori
Parametre
- Počet strán
- 244 stránok
- Čas čítania
- 9 hodin
Viac o knihe
The author explores the evolving discourse surrounding interactivity in modern advertising, public relations, and guerrilla marketing. He introduces a groundbreaking theory of marketing communication that views persuasion as an ongoing negotiation among systems that create distinctions. This approach challenges traditional notions of marketing by emphasizing the fluidity and complexity of communication strategies in contemporary contexts.
Nákup knihy
Interactive Marketing, Christopher Miles
- Jazyk
- Rok vydania
- 2010
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Doručenie
Platobné metódy
2021 2022 2023
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- Titul
- Interactive Marketing
- Podtitul
- Revolution or Rhetoric?
- Jazyk
- anglicky
- Autori
- Christopher Miles
- Vydavateľ
- Routledge
- Rok vydania
- 2010
- Väzba
- pevná
- Počet strán
- 244
- ISBN13
- 9780415801713
- Kategórie
- Stará reklama, Spoločenské vedy, Podnikanie a ekonómia
- Anotácia
- The author explores the evolving discourse surrounding interactivity in modern advertising, public relations, and guerrilla marketing. He introduces a groundbreaking theory of marketing communication that views persuasion as an ongoing negotiation among systems that create distinctions. This approach challenges traditional notions of marketing by emphasizing the fluidity and complexity of communication strategies in contemporary contexts.