Effective Entrepreneurial Management

Viac o knihe

Focusing on effective entrepreneurial management, this textbook covers essential topics such as business planning, creativity, risk management, and financing. It delves into contemporary issues like growth strategies, e-commerce challenges, and ethical management. Each chapter is enriched with case studies and practical examples, enhancing the understanding of concepts. The book also addresses specialized areas like franchising and managing family ventures, making it a comprehensive resource for aspiring entrepreneurs.